CDW, or CDW Corporation, is a leading provider of technology solutions and services in the United States. The company was founded in 1984 and specializes in providing a wide range of IT products/ services to businesses, government agencies, and educational institutions.
Throughout my time at Manifest, I had the privilege of actively engaging with the CDW brand. This office within the Manifest constellation was primarily focused on supporting their CDW client. I took on the role of creatively overseeing two distinguished publications, namely EdTech: Focus on Higher Education and EdTech: K-12. Moreover, I played a pivotal role in crafting a diverse array of digital assets, spanning from captivating infographics to dynamic animated social cards. These experiences not only enriched my professional journey but also allowed me to contribute meaningfully to the brand's creative endeavors.
Publication Design + Art Direction
I served as the art director for both EdTech: Focus on Higher Education and EdTech: K-12. My role encompassed various responsibilities, including overseeing layout design, collaborating with story editors to generate ideas, creating dynamic visual layouts, and directing photoshoots remotely with photographers around the US. The meticulous planning involved was vital for the publication's design, ensuring that all assets were captured and finalized well before book layout and press deadlines.
Beyond the publication's development, the role of an art director extended to creating promotional assets for content within each channel. This encompassed a wide range, from crafting infographics to designing animated social cards that highlighted key facets of our featured stories.
Hi-Ed Article about the Rise of E-Sports
The accompanying infographic.
Social Objects
Cycling through different controller types to showcase how the user experience has shifted overtime.
Quickly calling attention to the data point by highlighting the relevant 28 states.
Simple technically illustration showing the different battery types between now and the future.
Simple animation calling attention to the most overused (and unsecure) passwords.
During my role, a significant aspect of my responsibilities involved creating animated content to complement the stories featured in one of the six publications we managed for our client. Although these social objects consistently centered around technology, what brought me immense satisfaction was the creative problem-solving aspect. Utilizing social cards allowed me to provide thought-provoking contextual insights, helping individuals grasp the essence of the story before delving into the full article.
This also created opportunities to bring attention to our content by celebrating unconventional 'holidays' that are adjacent to the CDW brand's technology-focused subject matter.
This also created opportunities to bring attention to our content by celebrating unconventional 'holidays' that are adjacent to the CDW brand's technology-focused subject matter.