CDW (CDW Corporation) is a leading provider of technology solutions and services for businesses, government agencies, and educational institutions across the U.S., with roots going back to1984.
While at Manifest, I had the opportunity to work closely with the CDW brand. Our team was dedicated to supporting this client, and I served as the creative lead for two of their key publications: EdTech: Focus on Higher Education and EdTech: K–12. Beyond editorial work, I developed a wide range of digital assets—from infographics to animated social cards—helping to bring the brand to life across channels. It was a creatively rich experience that gave me the chance to make a meaningful impact on a trusted and influential brand.
Publication Design + Art Direction
As the art director for both EdTech: Focus on Higher Education and EdTech: K–12, I was responsible for overseeing layout design, partnering with story editors to shape visual concepts, and creating dynamic editorial layouts. I also directed photoshoots remotely, working with photographers across the U.S. to ensure we captured the right visuals well ahead of layout and press deadlines—a process that required thoughtful coordination and detailed planning.
In addition to leading the publications’ design, I also developed promotional assets to amplify their reach across digital channels. This included everything from infographics to animated social cards that spotlighted key themes and stories, helping to bring our editorial content to life beyond the printed page.
Hi-Ed Article about the Rise of E-Sports
The accompanying infographic.
Social Objects
Cycling through different controller types to showcase how the user experience has shifted overtime.
Quickly calling attention to the data point by highlighting the relevant 28 states.
Simple technically illustration showing the different battery types between now and the future.
Simple animation calling attention to the most overused (and unsecure) passwords.
A key part of my role involved creating animated content to support stories across all publications we produced for our client. While the themes consistently centered around technology, what I enjoyed most was the creative problem-solving—using social cards as a way to distill complex ideas into engaging, thought-provoking moments. These animations served as entry points, giving audiences a quick sense of the story’s relevance before diving deeper.
We also found ways to spark engagement by celebrating offbeat, tech-adjacent holidays—giving us opportunities to spotlight content in fun, unexpected ways that still aligned with the CDW brand.