Youreka is a platform that streamlines the creation and deployment of intelligent mobile service apps, helping field workers navigate complex, ever-changing procedures. Built on the Salesforce infrastructure, it’s designed for enterprise scalability and integrates seamlessly with organizations already using Salesforce.
When my longtime friend Dylan Echter reached out for help rebranding the company, I was excited to jump in and help shape a new brand narrative. As we worked through the rebrand, we were intentional about preserving key elements of their existing identity—like the wordmark and the signature purple—while evolving the overall look and feel to better reflect Youreka’s forward-thinking approach.
Graphic Expression
Minimal icon system to keep expression modern, grounded in the visual expression and simple to use.
Forms & Templates
Photography
I provided guidance on selecting stock photography that felt authentic and trustworthy, outlining the types of images that would better connect with our audience and support a more genuine visual narrative.
Product
I proposed a visual framework to demonstrate how all brand elements—color, typography, imagery, and messaging—would come together cohesively on Youreka.com.